Experience Our Different
     Organic Garden Stories!

Q:  What sort of marketing and publicity opportunities does the
      Organic Garden Trail get involved in?

 

A:   First:  The main aim is for the coordinators is to facilitate media
      exposure at nil cost to members.  They will find ways to market
      the Trail as a 'Tourist Attraction' and an 'Umbrella Brand' and to
      choose media options that will allow as wide as exposure
      as possible. 
     

      Second:  The coordinators will explore no-cost media opportunities
      to allow for a feature  of individual gardens/enterprises in
      suitable types of media whilst including the general OGT brand
      and rationale, the number of overall gardens involved, with the link
      to our OGT website.
 

      Third:  The coordinators will keep themselves well informed about
      paid opportunities for marketing and exposure for the OGT. 
      Where a prospect is identified, (advertising or membership), action
      to secure it will ONLY occur where a discernable benefit to our
      members is obvious, member cost apportions are calculated and
      this information is available to enbable direct member consultation.]
       
   

A range of publicity has occured over 2015/2016 [see list below].

​

2015

24 Apr. - newspaper article in The Augusta Margaret River Times asking

                for expressions of interest to join The Organic Garden Trail

                within the "Margaret River Region".
 

02 Oct. - newspaper article in The Augusta Margaret River Times

                advising the launch for The Organic Garden Trail - Margaret

                River Region.
 

06 Oct. - Launch at 'Fair Harvest' of The Organic Garden Trail -

                 Margaret River Region.
 

09 Oct.  - newspaper article in The Augusta Margaret River Times

                 advising the launch for The Organic Garden Trail - Margaret

                 River Region. 
 

10 Oct.  - newspaper article in The West Australian advising the launch

                 for The Organic Garden Trail - Margaret River Region.
 

11 Oct.  - small newspaper article in The Sunday Times advising the

                launch for The Organic Garden Trail - Margaret River Region.
 

    Oct.  - full OGT garden stories and photos within the Busselton

                 Margaret River Tourist Association website Oct. Newsletter.
 

?? Oct.  - interview on ABC Country radio.
 

?? Oct.  - interview of one of the OGT Co-ordinators and two of the

                Margaret River Region garden members on ABC NewsSunday.
 

04 Nov. - OGT leaflet and garden stories to Tourism Australia.
 

05 Nov. - OGT leaflet and garden stories to Southwest Tourism WA.
 

     Dec. - four page article and photos in magazine called

                ‘Primo Life’ in the lifestyle and travel section.

2016
     Jan.  - paragraph in January 2016 edition of 'Australian Traveller'
                talking about the Trail and pointing to the website. 

 

08 Mar. - as guest speakers at the International Womens Day event - at
                 Cullen Wines.  Talking about the Organic Garden Trail.

12 Mar.  - two page article in The Weekend Australian Magazine
 

20 Jul.   - small newpaper article in the Donnybrook/Bridgetown Mail
                  talking about the Blackwood River Valley OGT Launch. 

​

20 Jul.   - small newpaper article in the Margaret River Mail talking
                  about the Blackwood River Valley OGT Launch. 

​

     Jul.   - Interview on Tourist Radio - South West ( 6.28 minutes)

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